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《抖音網(wǎng)暴公益》MG動(dòng)畫——安戈力文化-Dir cut

互聯(lián)網(wǎng)| 佳片精選 |公益廣告

—Client/出品方

抖音

—Project name & type/項(xiàng)目名稱&類型

《抖音網(wǎng)暴公益》MG動(dòng)畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2025年1月3日

—Production cycle /制作周期

30 days

1.BACKGROUNDPROJECT

In the digital age, online violence is like an invisible knife, silently hurting the hearts of countless people. The MG animation of Tiktok Online Violence Public Welfare came into being, aiming to reveal the harm of online violence through vivid pictures and profound plots, and convey the determination of Tiktok platform and legal aid to jointly protect the injured soul. This animation is not only a profound reflection on the phenomenon of online violence, but also a firm call for justice and hope.

在數(shù)字時(shí)代，網(wǎng)絡(luò)暴力如同一把無形的刀，悄然傷害著無數(shù)人的心靈。《抖音網(wǎng)暴公益》MG動(dòng)畫應(yīng)運(yùn)而生，旨在通過生動(dòng)的畫面和深刻的情節(jié)，揭示網(wǎng)絡(luò)暴力的危害，傳遞抖音平臺(tái)與法律援助共同守護(hù)受傷心靈的決心。這部動(dòng)畫不僅是對網(wǎng)絡(luò)暴力現(xiàn)象的深刻反思，更是對正義與希望的堅(jiān)定呼喚。

2.STORYBOARD

The animation revolves around the theme of online violence, vividly depicting the psychological harm caused to victims by online violence through plot elements such as domino effect and escalating negative reviews. At the same time, the animation ended with a strong declaration that "the network is not a place beyond the law, and justice will not be absent", highlighting the core values of the Tiktok platform to work together with legal aid to jointly safeguard the network civilization.

動(dòng)畫以網(wǎng)絡(luò)暴力為主題，通過多米諾骨牌效應(yīng)、惡評升級等情節(jié)，生動(dòng)展現(xiàn)了網(wǎng)絡(luò)暴力對受害者的心理傷害。同時(shí)，動(dòng)畫結(jié)尾以“網(wǎng)絡(luò)不是法外之地，正義不會(huì)缺席”的強(qiáng)烈宣言，彰顯了抖音平臺(tái)攜手法律援助，共同維護(hù)網(wǎng)絡(luò)文明的核心價(jià)值。

Opening with dense mobile phone screens, creating a tense atmosphere of online violence. The protagonist - an innocent girl, expresses helplessness and confusion through the sound of keyboards. With the falling of dominoes and the rapid spread of online violence, negative reviews flooded in, and the girl's heartbreak was heart wrenching. However, the light of hope did not go out. The envelope with the Tiktok logo glowed and floated to dispel the darkness. The girl's state also changed, and the picture became bright and warm. In the end, the animation presents the complete declaration in typing form that "the internet is not a lawless place, justice will not be absent", calling on everyone to jointly resist online violence.

以密集的手機(jī)屏幕開場，營造出網(wǎng)絡(luò)暴力的緊張氛圍。主角——一位無辜的女孩，在鍵盤聲中表達(dá)著無助與疑惑。隨著多米諾骨牌的倒下，網(wǎng)絡(luò)暴力消息迅速傳播，惡評如潮水般涌來，女孩的心碎瞬間令人揪心。然而，希望之光并未熄滅，帶有抖音logo的信封發(fā)光飄至，驅(qū)散黑暗，女孩的狀態(tài)也隨之發(fā)生變化，畫面變得光亮溫暖。最終，動(dòng)畫以打字形態(tài)完整呈現(xiàn)“網(wǎng)絡(luò)不是法外之地，正義不會(huì)缺席”的宣言，呼吁大家共同抵制網(wǎng)絡(luò)暴力。

3.CHARACTER SETTING

The short film adopts a concise and lively visual design style, creating a strong visual impact effect through clear lines and vivid color contrasts. At the same time, attention to detail processing, such as character expressions, actions, etc., enhances the realism and immersion of the picture. When presenting scenes of online violence, use dim and oppressive colors to create a tense and fearful atmosphere; Whendisplaying the light of hope and the change in the girl's state, bright and warm colors are used to create a warm and positive atmosphere. The use of color contrast reinforces the visual conflict between online violence and the light of hope, not only enhancing the expressive power of the picture, but also profoundly revealing the psychological and emotional impact of online violence on victims.

短片采用簡潔明快的視覺設(shè)計(jì)風(fēng)格，通過清晰的線條和鮮明的色彩對比，營造出強(qiáng)烈的視覺沖擊效果。同時(shí)，注重細(xì)節(jié)處理，如人物表情、動(dòng)作等，增強(qiáng)了畫面的真實(shí)感和代入感。在展現(xiàn)網(wǎng)絡(luò)暴力場景時(shí)，采用暗淡、壓抑的色彩氛圍，營造出緊張、恐懼的氛圍；而在展現(xiàn)希望之光和女孩狀態(tài)變化時(shí)，則采用明亮、溫暖的色彩氛圍，營造出溫馨、積極的氛圍。這種色彩對比的運(yùn)用，強(qiáng)化了網(wǎng)絡(luò)暴力與希望之光的視覺沖突，不僅增強(qiáng)了畫面的表現(xiàn)力，還深刻揭示了網(wǎng)絡(luò)暴力對受害者心理和情感的影響。

At the same time, the short film adopts various composition techniques, such as the dense composition of mobile phone screens at the beginning, creating a sense of oppression caused by online violence; The composition of the luminous envelope when the light of hope descends conveys warmth and hope through the scattering effect of the light. The animation effect of dominoes falling vividly depicts the chain reaction of the rapid spread of online violent messages; The animation effect of the Light of Hope dispelling darkness creates a strong visual impact through changes in light and shadow, elevating the audience's emotions.

同時(shí)短片采用多種構(gòu)圖手法，如開場時(shí)的密集手機(jī)屏幕構(gòu)圖，營造出網(wǎng)絡(luò)暴力的壓迫感；而希望之光降臨時(shí)的發(fā)光信封構(gòu)圖，則通過光芒的散射效果，傳遞出溫暖與希望。多米諾骨牌倒下的動(dòng)畫效果，生動(dòng)展現(xiàn)了網(wǎng)絡(luò)暴力消息迅速傳播的連鎖反應(yīng)；而希望之光驅(qū)散黑暗的動(dòng)畫效果，則通過光影的變化，營造出強(qiáng)烈的視覺沖擊力，使觀眾在情感上得到升華。

4.CAMERA VOICE DESIGN

Tiktok Net Violence Public Welfare MG animation is not only a work that reveals the dangers of online violence, but also a work that conveys justice and hope. Through vivid visuals and profound plot, the animation calls on everyone to jointly resist online violence and maintain online civilization. Let's join hands with the Tiktok platform to guard every injured heart and make the online world full of warmth and harmony.

《抖音網(wǎng)暴公益》MG動(dòng)畫不僅是一部揭示網(wǎng)絡(luò)暴力危害的作品，更是一部傳遞正義與希望的作品。通過生動(dòng)的畫面和深刻的情節(jié)，動(dòng)畫呼吁大家共同抵制網(wǎng)絡(luò)暴力，維護(hù)網(wǎng)絡(luò)文明。讓我們攜手抖音平臺(tái)，共同守護(hù)每一顆受傷的心，讓網(wǎng)絡(luò)世界充滿溫暖與和諧。

The line drawing shows the effect separately

場景圖單獨(dú)展示效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

MANDY

—STORYBOARD /分鏡

XIYUAN LI

—CONCEPTION /元素設(shè)計(jì)

YIERTU

—ORIGINALPAINTER/原畫師

XIXIJIANG

—MIDDLEPICTURE /中間畫

YOUNA GUO

—SCENE TEACHER /場景師

YOUNA GUO

—COLOR SETTING /色定

XIYUAN LI

—DIRECTOR /導(dǎo)演

QIHAN HUAN

—PRODUCTION /制片

JIANG BING

—ANIMATOR /動(dòng)畫師

M XINGFEN CAI

—SPECIAL EFFECT /特效師

—CHECKER /動(dòng)檢師

—SYNTHESIS /合成

XIANGFEN CAI

—SOUND&MIX /音效/混錄/錄音

SHANGHAIMEISHEN

—MUSIC /選曲

JIANGBING

—VOICE ACTOR /配音演員

SHANGHAIMEISHEN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號，提到國內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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