01BACKGROUND

This promotional video was broadcast by Tencent Video on New Year's Eve in 2022, and it previewed the TV series that Tencent Video will broadcast in 2022. Through this short film, the TV series "Twenty-eight Laws of Love", "Blossoms", "Mirror Two Cities", "Menghualu", "Let's Try the World", "Splendid Stars", "Yugu Yaoyao", "Photography" have been promoted. "Brighten You" and other TV dramas, let's take a look together!

這部宣傳短片是騰訊視頻在2022年新年前夕播出，預告了2022年騰訊視頻將要播出的電視劇影片。通過本短片宣傳了電視劇《愛的二八定律》、《繁花》、《夢華錄》、《且試天下》、《星漢燦爛》、《玉骨遙》、《照亮你》等電視劇作品，快讓我們一起來看看吧！

02STORYBOARD

This series of animations adopts the method of combining two-dimensional animation and live-action films, with the leading actors of eight TV series as the protagonists, and draws various animation scenes that match the tone of the TV series. Perfectly integrated into the scene, with music and special effects, it has greatly improved the audience's expectations.

本次的系列動畫采用了將二維動畫與實拍影片相結合的方法，以七部電視劇的主演演員為主角，繪制與電視劇劇情基調配合的各個動畫場景，將人物與場景后期合成并使人物完美的融入場景，配合音樂和特效，極大地提升了觀眾的期待值。

03TELL A PLAY

The protagonists of the short film are the leading actors in various popular TV series that have been broadcasted and will be broadcasted by Tencent Video in 2022, including Yang Mi in "She And Her Perfect Husband", Hu Ge in "Flowers", and "Mirror Twin Cities". Li Yifeng in "Menghualu", Liu Yifei and Chen Xiao in "Menghualu", Zhao Lusi and Yang Yang in "Let's Try the World", Wu Lei and Zhao Lusi in "The Star is Splendid", Xiao Zhan and Ren Min in "Yu Gu Yao" , William Chan and Zhang Ruonan in "Light Up You".

短片主角為2022年騰訊視頻目前已播出和即將播出的各個熱播電視劇中的主演，分別有《愛的二八定律》中的楊冪、《繁花》中的胡歌、《夢華錄》中的劉亦菲和陳曉、《且試天下》中的趙露思和楊洋、《星漢燦爛》中的吳磊和趙露思、《玉骨遙》中的肖戰(zhàn)和任敏、《照亮你》中的陳偉霆和章若楠等。

04CAMERA VOICEDESIGN

The series of short films adopts a unified opening and ending, and uses 3D modeling to create. Because 2022 is the Year of the Tiger, a gift box and a tiger are modeled through the company's modeling team, and the patterns and patterns drawn on them are mapped. The TV drama LOGO, with texture and lighting effects rendering and exporting the animation of opening the gift box and the animation of a cartoon tiger running around the red gift box, combined with the two-dimensional animation effects of golden auspicious clouds drawn on it and the festive texture of the Chinese red background, show that Tencent Video Hope and blessings for the coming of the Year of the Tiger in 2022.

系列短片采用了統(tǒng)一的片頭與片尾，運用三維建模的方式進行創(chuàng)作，因為2022年是虎年，通過公司三維組建模出一個禮盒與一只老虎，為它們貼圖上繪制好的圖案與電視劇LOGO，加上質感與燈光等特效渲染導出打開禮盒的動畫與卡通老虎繞著紅色禮盒奔跑的動畫，再結合上繪制的金色祥云二維動畫特效與喜慶的質感中國紅背景，表明了騰訊視頻對2022虎年到來的期盼。

The scenes are mainly drawn in silhouette style. We combine the silhouette style with traditional Chinese culture. During the special period of the New Year, it will give the audience a sense of intimacy, so that the audience can keep their mood happy and increase their interest in short films and film and television dramas.

場景主要采用剪影風格繪制，我們將剪影風格與中國傳統(tǒng)文化相結合，在新年這個特殊的時期，會給觀眾親切感，從而使觀眾保持心情的愉悅，提高對短片、影視劇的興趣。

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SEN LIN YING HUA

簡化想法

剪化影視公司是由原始知名品牌UGLY和原始影視實時制作團隊組成的獨立制作團隊，主要專注于實時客戶項目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來，剪化影視已經為北京，上海，廣州等各行各業(yè)的領先企業(yè)提供服務，并逐漸在業(yè)界嶄露頭角并獲得認可。簡化了公司的核心價值觀，消除了繁瑣而平庸的宣傳方法，以簡化客戶的復雜性，突出突破品牌影響力的亮點，并幫助客戶在世界各個角落的品牌形象。

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